Anton Malmberg Hård Af Segerstad
Born 1985
Mainstream pop writer and producer, part of Scandinavian Songs studio complex set-up in central Stockholm.
Fast working topline writer and producer with a broad perspective including dance music.
Semifinalist as artist in Swedish Idols 2006, now focusing on delivering material to other artists. Forme member of hyped group Le Kid, signed to very successful independent Roxy Recordings, for which he´s also writing and producing.
Le Kid has gained considerable public and media interest from Sweden, Denmark, Finland and the UK, having had their very catchy single “Mercy Mercy” ending up one of the most played domestic songs on national channel P3 in 2010.
Cuts with well known local artists such as Velvet, Alcazar, Magnus Carlsson and Lutricia McNeal, as well as 3D-animated project “The Geeks”.
A song featured on the #1 album “Dream Alive” from Arashi in Japan 2008.
Song on top10 on Japanese charts with Korean band FT Island in 2008, and a number of current strongs holds on other Asian top priority projecte in Japan and other SE Asian regions.
Cuts also with Lovestoned (Universal Germany) and UK artist Luigi Masi among other things.
Working closely with Roxy Recordings top selling artist Eric Saade, as writer and producer on his debut album “Masquerade”, and also for his follow up album.
Had two songs in the the enormously popular and important Swedish selections for Eurovision Song Contest in 2011, with his group Le Kid, and ex. A-Teens member Sara Lumholdt.
Teamed up with topliner Niclas Lundin as one of the members of songwriting/production unit “GOLDFINGER & SCRIPT”. Together they have created lots of new exciting material, for instance for Russian superstar Sergey Lazarev, and Kazakhstan – X Factor winner Daria, as well as for prominent Asian artist projects.
Anton has co-written and produced one track qualified also for the mentioned Swedish selections for Eurovision Song Contest 2012, for new artist Mimi Oh, signed to Lionheart (Universal) and is also behind her official debut single prior to that huge TV event.
A collaboration with newly established dance imprint Unifom Beat, at strong independent label Playground Music, and managed by Swedish music biz profile Patrik Larsson, started in the beginning of the new year, leading to the forthcoming first official release of Anton´s and his songwriter colleague Niclas Lundin´s artist a.k.a. “Goldfinger & Script”, with the preppy club anthem “Dancing In My Head”, featuring Lily Minou on sparkling lead vocals.
Anton also co-writes for artists such as Molly Sandén (EMI) and former BWO-singer Martin Rolinski (Lionheart).